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Your guide to B2B sales, marketing and leadership the modern way

Sep 14, 20214 min read

If you’re in business, you’ve heard of B2B competitive intelligence or CI right? According to Crayon, a leading CI platform company - it...

Sep 14, 20215 min read

Every sales person wants to close more deals and meet or exceed their revenue targets. How effective they are in their selling is of...

Aug 28, 20213 min read

B2B buying process has evolved, especially since 2020. There have been radical changes in what modern buyer’s want and expect from their...

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Apr 8, 20224 min read

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 7, 20223 min read

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...