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Your guide to B2B sales, marketing and leadership the modern way

Aug 19, 20222 min read

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Mar 27, 20224 min read

Developing thriving channel partner relationships takes time, energy, money and careful consideration. It entails clarity, taking a long...

Sep 14, 20214 min read

If you’re in business, you’ve heard of B2B competitive intelligence or CI right? According to Crayon, a leading CI platform company - it...

Sep 14, 20215 min read

Every sales person wants to close more deals and meet or exceed their revenue targets. How effective they are in their selling is of...

Aug 27, 20214 min read

Understanding your b2b buyers better includes learning about various buying challenges they encounter during their purchase...

Jun 12, 20215 min read

Sales and Marketing departments largely have the same goals - to get new clients, retain existing ones, increase revenue and grow...

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Apr 8, 20224 min read

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 7, 20223 min read

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...