5 tips to effectively lead your sales and marketing team during a recession
I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...
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Your guide to B2B sales, marketing and leadership the modern way
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Ruchira Agrawal
Apr 8, 20224 min read
5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}
So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...
280
Ruchira Agrawal
Apr 7, 20223 min read
5 Compelling Ways How A B2B Online Community Helps Your Business Grow
It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...
280
Ruchira Agrawal
Mar 28, 20223 min read
13 Top B2B Email Marketing KPIs And Metrics You Should Be Tracking
The center of all B2B sales and marketing is the target customer. In order to secure their attention and business, we rely on data, kpis...
2600
Ruchira Agrawal
Mar 27, 20224 min read
What A Winning Channel Sales Strategy Must Contain And Shouldn't be Missed
Developing thriving channel partner relationships takes time, energy, money and careful consideration. It entails clarity, taking a long...
110
Ruchira Agrawal
Feb 28, 20224 min read
Why You Need A Brand Story Not Just Data To Market Well
We all have a story to tell. It ties where we’ve been, where we are and where we envision ourselves to be in the future. If you are an...
182
Ruchira Agrawal
Feb 27, 20224 min read
Marketing Message: 6 Elements To Help You Create Effective Messaging {Examples}
Whether you are working on your marketing strategy or developing a go-to-market plan to launch a new product, service or a business,...
280
Ruchira Agrawal
Feb 24, 20225 min read
B2B Buyer Persona: Cut The Fluff And Build One That Is Actionable
If you build a product they will come, says no one. In today's hyper-competitive scenario, if your plan is to succeed, your selling and...
100
Ruchira Agrawal
Feb 23, 20224 min read
What Sales Needs To Know About Buying Committee And Roles
Back in the day when I began my sales and marketing career, there used to be two or 3 individuals at best on the buyer's side that we had...
1340
Ruchira Agrawal
Feb 22, 20223 min read
Stay Ahead: How To Use Competitive Analysis In Marketing
So in your sales conversations with your prospects lately, there is a business that has started to pop up every now and then, let’s call...
60
Ruchira Agrawal
Feb 21, 20224 min read
4 Elements Of A Compelling SaaS Value Proposition Statement {Examples}
So you built an amazing product but your sales is struggling. Your customer base isn’t growing and you aren’t meeting your MRR goals....
150
Ruchira Agrawal
Feb 12, 20224 min read
12 Questions To Help You Determine Product/Market Fit
If you’re ready to launch your product and working on developing a go-to-market, make sure your foundation is built strong by assessing...
70
Ruchira Agrawal
Feb 11, 20224 min read
11 top saas marketing metrics that every CMO should track
Saas market is growing at a staggering rate. In 2022 it is expected to reach 145 million US dollars. Which means in order to stay...
390
Ruchira Agrawal
Feb 10, 20224 min read
What is intent data? 6 best ways to leverage it for B2B sales and marketing growth
If you are a b2b sales, marketing or revenue professional, you know buyer behavior has changed. Modern buyers stay anonymous, work from...
160
Ruchira Agrawal
Feb 9, 20224 min read
What does go-to-market mean? {5 strategy components}
What does a go-to-market mean? Utilized to launch a product, service or a business and often referred to as a go-to-market strategy (GTM...
860
Ruchira Agrawal
Feb 8, 20224 min read
What is an account-based marketing platform? {List}
An account based marketing or ABM platform is technology that b2b brands can use to create, run and manage account-based marketing...
100
Ruchira Agrawal
Feb 1, 20224 min read
What is employee advocacy and how do marketers win with it?
What is employee advocacy and how do marketers win with it? When employees organically amplify their company’s brand, product and...
130
Ruchira Agrawal
Jan 23, 20224 min read
Is Metaverse real ? Metaverse Commerce and Marketing
Is Metaverse real? Since Facebook changed it's name to Meta last year, there has been so much conversation around the topic lately....
450
Ruchira Agrawal
Jan 19, 20224 min read
6 B2B marketing trends for digital commerce startups in 2022
Today’s B2B customers don’t just want to be delighted and satisfied, they also want to feel confident, valued, respected and understood....
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Ruchira Agrawal
Aug 19, 20222 min read
5 tips to effectively lead your sales and marketing team during a recession
I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...
240
Ruchira Agrawal
Apr 8, 20224 min read
5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}
So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...
280
Ruchira Agrawal
Apr 7, 20223 min read
5 Compelling Ways How A B2B Online Community Helps Your Business Grow
It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...
280
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