Channel Partners: 8 Types That Accelerate Your Sales {With Examples}
If you are reading this blog post, you are obviously interested in learning about channel partners - who they are and why you should...
top of page
Blog
Your guide to B2B sales, marketing and leadership the modern way
Search
Ruchira Agrawal
Feb 22, 20223 min read
Stay Ahead: How To Use Competitive Analysis In Marketing
So in your sales conversations with your prospects lately, there is a business that has started to pop up every now and then, let’s call...
60
Ruchira Agrawal
Feb 11, 20224 min read
11 top saas marketing metrics that every CMO should track
Saas market is growing at a staggering rate. In 2022 it is expected to reach 145 million US dollars. Which means in order to stay...
390
Ruchira Agrawal
Feb 9, 20224 min read
What does go-to-market mean? {5 strategy components}
What does a go-to-market mean? Utilized to launch a product, service or a business and often referred to as a go-to-market strategy (GTM...
860
Ruchira Agrawal
Feb 1, 20224 min read
What is employee advocacy and how do marketers win with it?
What is employee advocacy and how do marketers win with it? When employees organically amplify their company’s brand, product and...
130
Ruchira Agrawal
Jan 23, 20224 min read
Is Metaverse real ? Metaverse Commerce and Marketing
Is Metaverse real? Since Facebook changed it's name to Meta last year, there has been so much conversation around the topic lately....
450
Ruchira Agrawal
Sep 14, 20214 min read
8 free b2b competitive intelligence sources for technology suppliers
If you’re in business, you’ve heard of B2B competitive intelligence or CI right? According to Crayon, a leading CI platform company - it...
110
Ruchira Agrawal
Aug 31, 20213 min read
When and how to hire marketing consulting services for B2B SaaS business
Companies hire external talent on contractual basis all the time to meet their various organizational needs - Brand developers, CPA,...
90
Ruchira Agrawal
Aug 23, 20216 min read
8 marketing tactics to include in your digital marketing strategy in 2021
Marketing is ever evolving and so are marketing tactics. What is innovative and on trend today might feel so 2020 very quickly. But what...
240
Popular stories
Ruchira Agrawal
Aug 19, 20222 min read
5 tips to effectively lead your sales and marketing team during a recession
I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...
240
Ruchira Agrawal
Apr 8, 20224 min read
5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}
So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...
280
Ruchira Agrawal
Apr 7, 20223 min read
5 Compelling Ways How A B2B Online Community Helps Your Business Grow
It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...
280
bottom of page