What A Winning Channel Sales Strategy Must Contain And Shouldn't be Missed
Developing thriving channel partner relationships takes time, energy, money and careful consideration. It entails clarity, taking a long...
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Your guide to B2B sales, marketing and leadership the modern way
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Ruchira Agrawal
Mar 25, 20224 min read
Channel Partners: 8 Types That Accelerate Your Sales {With Examples}
If you are reading this blog post, you are obviously interested in learning about channel partners - who they are and why you should...
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Ruchira Agrawal
Feb 28, 20224 min read
Why You Need A Brand Story Not Just Data To Market Well
We all have a story to tell. It ties where we’ve been, where we are and where we envision ourselves to be in the future. If you are an...
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Ruchira Agrawal
Feb 12, 20224 min read
12 Questions To Help You Determine Product/Market Fit
If you’re ready to launch your product and working on developing a go-to-market, make sure your foundation is built strong by assessing...
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Ruchira Agrawal
Feb 10, 20224 min read
What is intent data? 6 best ways to leverage it for B2B sales and marketing growth
If you are a b2b sales, marketing or revenue professional, you know buyer behavior has changed. Modern buyers stay anonymous, work from...
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Ruchira Agrawal
Feb 1, 20224 min read
What is employee advocacy and how do marketers win with it?
What is employee advocacy and how do marketers win with it? When employees organically amplify their company’s brand, product and...
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Ruchira Agrawal
Jan 19, 20224 min read
6 B2B marketing trends for digital commerce startups in 2022
Today’s B2B customers don’t just want to be delighted and satisfied, they also want to feel confident, valued, respected and understood....
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Ruchira Agrawal
Sep 14, 20214 min read
8 free b2b competitive intelligence sources for technology suppliers
If you’re in business, you’ve heard of B2B competitive intelligence or CI right? According to Crayon, a leading CI platform company - it...
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![7 effective sales enablement content ideas for ecommerce tech suppliers [examples]](https://static.wixstatic.com/media/3c6ada28ceb647b9942b2a23290d3184.jpg/v1/fill/w_1704,h_1280,fp_0.50_0.50,q_90,enc_auto/3c6ada28ceb647b9942b2a23290d3184.jpg)
Ruchira Agrawal
Sep 14, 20215 min read
7 effective sales enablement content ideas for ecommerce tech suppliers [examples]
Every sales person wants to close more deals and meet or exceed their revenue targets. How effective they are in their selling is of...
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Ruchira Agrawal
Sep 5, 20215 min read
B2B buyer enablement: How can ecommerce tech vendors leverage it effectively
B2B marketing and selling in 2021 is more about helping customers make purchase decisions, faster and easily rather than selling products...
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Ruchira Agrawal
Sep 2, 20213 min read
15 B2B buyer journey statistics to help you plan your sales + marketing strategy
B2B buyer journey is evolving fast and so are modern B2B buyer’s preferences and behavior. And in order to be effective in your sales and...
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Ruchira Agrawal
Aug 28, 20213 min read
What do modern B2B buyers want from tech vendors?
B2B buying process has evolved, especially since 2020. There have been radical changes in what modern buyer’s want and expect from their...
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Ruchira Agrawal
Aug 27, 20214 min read
What are 5 critical modern b2b buyer challenges in 2021?
Understanding your b2b buyers better includes learning about various buying challenges they encounter during their purchase...
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Ruchira Agrawal
Aug 23, 20216 min read
8 marketing tactics to include in your digital marketing strategy in 2021
Marketing is ever evolving and so are marketing tactics. What is innovative and on trend today might feel so 2020 very quickly. But what...
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Ruchira Agrawal
Aug 16, 20213 min read
What does a B2B sales and marketing consultant do?
A sales and marketing consultant is a trained, qualified and a skilled professional that helps businesses grow locally, nationally and...
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Ruchira Agrawal
Jun 12, 20215 min read
What, Why, How of sales and marketing team alignment for Ecommerce tech startups
Sales and Marketing departments largely have the same goals - to get new clients, retain existing ones, increase revenue and grow...
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Ruchira Agrawal
Aug 19, 20222 min read
5 tips to effectively lead your sales and marketing team during a recession
I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...
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Ruchira Agrawal
Apr 8, 20224 min read
5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}
So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...
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Ruchira Agrawal
Apr 7, 20223 min read
5 Compelling Ways How A B2B Online Community Helps Your Business Grow
It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...
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