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Your guide to B2B sales, marketing and leadership the modern way

Feb 1, 20224 min read

What is employee advocacy and how do marketers win with it? When employees organically amplify their company’s brand, product and...

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Apr 8, 20224 min read

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 7, 20223 min read

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...