11 top saas marketing metrics that every CMO should track
Saas market is growing at a staggering rate. In 2022 it is expected to reach 145 million US dollars. Which means in order to stay...
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Your guide to B2B sales, marketing and leadership the modern way
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Ruchira Agrawal
Feb 8, 20224 min read
What is an account-based marketing platform? {List}
An account based marketing or ABM platform is technology that b2b brands can use to create, run and manage account-based marketing...
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Ruchira Agrawal
Jan 23, 20224 min read
Is Metaverse real ? Metaverse Commerce and Marketing
Is Metaverse real? Since Facebook changed it's name to Meta last year, there has been so much conversation around the topic lately....
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Ruchira Agrawal
Jan 19, 20224 min read
6 B2B marketing trends for digital commerce startups in 2022
Today’s B2B customers don’t just want to be delighted and satisfied, they also want to feel confident, valued, respected and understood....
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![What content b2b buyers really care about on your website [ecomm tech vendors]](https://static.wixstatic.com/media/11062b_6c65abe3f7874b7480ff561450284bfe~mv2.jpg/v1/fill/w_1896,h_1424,fp_0.50_0.50,q_90,enc_auto/11062b_6c65abe3f7874b7480ff561450284bfe~mv2.jpg)
Ruchira Agrawal
Sep 17, 20214 min read
What content b2b buyers really care about on your website [ecomm tech vendors]
Your website is your online location, a place for you to share about your brand, products and services. In today’s digital first world,...
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Ruchira Agrawal
Sep 5, 20215 min read
B2B buyer enablement: How can ecommerce tech vendors leverage it effectively
B2B marketing and selling in 2021 is more about helping customers make purchase decisions, faster and easily rather than selling products...
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Ruchira Agrawal
Aug 23, 20216 min read
8 marketing tactics to include in your digital marketing strategy in 2021
Marketing is ever evolving and so are marketing tactics. What is innovative and on trend today might feel so 2020 very quickly. But what...
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Ruchira Agrawal
Aug 16, 20213 min read
What does a B2B sales and marketing consultant do?
A sales and marketing consultant is a trained, qualified and a skilled professional that helps businesses grow locally, nationally and...
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Ruchira Agrawal
Jun 14, 20213 min read
3 reasons why a blog is important for your B2B e-commerce tech startup
I recently consulted with an ecommerce platform provider who had a very limited online presence. Their website wasn’t updated and their...
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Ruchira Agrawal
Jun 11, 20213 min read
8 steps to making an effective website for your e-commerce tech business
More and more B2B buyers are online and relying on digital channels to make their purchase decisions. In fact according to Gartner - When...
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Ruchira Agrawal
Jun 10, 20212 min read
5 reasons your eCommerce tech startup needs a website
Does your company sell products or services to other organizations? Do you rely solely on your sales team to reach out and build...
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Ruchira Agrawal
Aug 19, 20222 min read
5 tips to effectively lead your sales and marketing team during a recession
I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...
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Ruchira Agrawal
Apr 8, 20224 min read
5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}
So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...
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Ruchira Agrawal
Apr 7, 20223 min read
5 Compelling Ways How A B2B Online Community Helps Your Business Grow
It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...
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