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Your guide to B2B sales, marketing and leadership the modern way

Sep 5, 20215 min read

B2B buyer enablement: How can ecommerce tech vendors leverage it effectively

B2B marketing and selling in 2021 is more about helping customers make purchase decisions, faster and easily rather than selling products...

Aug 29, 20213 min read

What coaching taught me about customer relationships

Through my professional roles, I have been fortunate enough to gain valuable insight into business, sales and marketing. Prior to my...

Aug 19, 20222 min read

5 tips to effectively lead your sales and marketing team during a recession

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Apr 8, 20224 min read

5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 7, 20223 min read

5 Compelling Ways How A B2B Online Community Helps Your Business Grow

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...