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Your guide to B2B sales, marketing and leadership the modern way

Feb 23, 20224 min read

Back in the day when I began my sales and marketing career, there used to be two or 3 individuals at best on the buyer's side that we had...

Sep 14, 20215 min read

Every sales person wants to close more deals and meet or exceed their revenue targets. How effective they are in their selling is of...

Sep 5, 20215 min read

B2B marketing and selling in 2021 is more about helping customers make purchase decisions, faster and easily rather than selling products...

Jun 14, 20213 min read

I recently consulted with an ecommerce platform provider who had a very limited online presence. Their website wasn’t updated and their...

Jun 11, 20213 min read

More and more B2B buyers are online and relying on digital channels to make their purchase decisions. In fact according to Gartner - When...

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Apr 8, 20224 min read

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 7, 20223 min read

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...