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It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...

The center of all B2B sales and marketing is the target customer. In order to secure their attention and business, we rely on data, kpis...

Developing thriving channel partner relationships takes time, energy, money and careful consideration. It entails clarity, taking a long...

If you are reading this blog post, you are obviously interested in learning about channel partners - who they are and why you should...

We all have a story to tell. It ties where we’ve been, where we are and where we envision ourselves to be in the future. If you are an...

Whether you are working on your marketing strategy or developing a go-to-market plan to launch a new product, service or a business,...

If you build a product they will come, says no one. In today's hyper-competitive scenario, if your plan is to succeed, your selling and...

Back in the day when I began my sales and marketing career, there used to be two or 3 individuals at best on the buyer's side that we had...

So in your sales conversations with your prospects lately, there is a business that has started to pop up every now and then, let’s call...

So you built an amazing product but your sales is struggling. Your customer base isn’t growing and you aren’t meeting your MRR goals....

Ideal customer profile vs. buyer persona - are they the same? Which is more important? Do you need both in developing your sales and...

If you’re ready to launch your product and working on developing a go-to-market, make sure your foundation is built strong by assessing...

Saas market is growing at a staggering rate. In 2022 it is expected to reach 145 million US dollars. Which means in order to stay...

If you are a b2b sales, marketing or revenue professional, you know buyer behavior has changed. Modern buyers stay anonymous, work from...

What does a go-to-market mean? Utilized to launch a product, service or a business and often referred to as a go-to-market strategy (GTM...

An account based marketing or ABM platform is technology that b2b brands can use to create, run and manage account-based marketing...

What is employee advocacy and how do marketers win with it? When employees organically amplify their company’s brand, product and...

Is Metaverse real? Since Facebook changed it's name to Meta last year, there has been so much conversation around the topic lately....

Today’s B2B customers don’t just want to be delighted and satisfied, they also want to feel confident, valued, respected and understood....

Your website is your online location, a place for you to share about your brand, products and services. In today’s digital first world,...