Blog

Your guide to B2B sales, marketing and leadership the modern way

Mar 28, 20223 min read

The center of all B2B sales and marketing is the target customer. In order to secure their attention and business, we rely on data, kpis...

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Apr 8, 20224 min read

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 7, 20223 min read

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...