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Your guide to B2B sales, marketing and leadership the modern way

Feb 28, 20224 min read

Why You Need A Brand Story Not Just Data To Market Well

We all have a story to tell. It ties where we’ve been, where we are and where we envision ourselves to be in the future. If you are an...

Feb 1, 20224 min read

What is employee advocacy and how do marketers win with it?

What is employee advocacy and how do marketers win with it? When employees organically amplify their company’s brand, product and...

Sep 17, 20214 min read

What content b2b buyers really care about on your website [ecomm tech vendors]

Your website is your online location, a place for you to share about your brand, products and services. In today’s digital first world,...

Sep 1, 20214 min read

How to gain customer trust and close more deals [B2B ecommerce vendors]

Trust is an integral part of any meaningful human relationship. At work, trust must exist between leaders, teams and co-workers. In...

Aug 19, 20222 min read

5 tips to effectively lead your sales and marketing team during a recession

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Apr 8, 20224 min read

5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 7, 20223 min read

5 Compelling Ways How A B2B Online Community Helps Your Business Grow

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...