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Your guide to B2B sales, marketing and leadership the modern way

Feb 24, 20225 min read

If you build a product they will come, says no one. In today's hyper-competitive scenario, if your plan is to succeed, your selling and...

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Apr 8, 20224 min read

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 7, 20223 min read

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...