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Your guide to B2B sales, marketing and leadership the modern way

Feb 24, 20225 min read

If you build a product they will come, says no one. In today's hyper-competitive scenario, if your plan is to succeed, your selling and...

Feb 23, 20224 min read

Back in the day when I began my sales and marketing career, there used to be two or 3 individuals at best on the buyer's side that we had...

Feb 8, 20224 min read

An account based marketing or ABM platform is technology that b2b brands can use to create, run and manage account-based marketing...

Sep 2, 20213 min read

B2B buyer journey is evolving fast and so are modern B2B buyer’s preferences and behavior. And in order to be effective in your sales and...

Jun 10, 20212 min read

Does your company sell products or services to other organizations? Do you rely solely on your sales team to reach out and build...

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Apr 8, 20224 min read

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 7, 20223 min read

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...