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Your guide to B2B sales, marketing and leadership the modern way

Feb 24, 20225 min read

B2B Buyer Persona: Cut The Fluff And Build One That Is Actionable

If you build a product they will come, says no one. In today's hyper-competitive scenario, if your plan is to succeed, your selling and...

Feb 23, 20224 min read

What Sales Needs To Know About Buying Committee And Roles

Back in the day when I began my sales and marketing career, there used to be two or 3 individuals at best on the buyer's side that we had...

Feb 8, 20224 min read

What is an account-based marketing platform? {List}

An account based marketing or ABM platform is technology that b2b brands can use to create, run and manage account-based marketing...

Sep 2, 20213 min read

15 B2B buyer journey statistics to help you plan your sales + marketing strategy

B2B buyer journey is evolving fast and so are modern B2B buyer’s preferences and behavior. And in order to be effective in your sales and...

Jun 10, 20212 min read

5 reasons your eCommerce tech startup needs a website

Does your company sell products or services to other organizations? Do you rely solely on your sales team to reach out and build...

Aug 19, 20222 min read

5 tips to effectively lead your sales and marketing team during a recession

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Apr 8, 20224 min read

5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 7, 20223 min read

5 Compelling Ways How A B2B Online Community Helps Your Business Grow

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...