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Your guide to B2B sales, marketing and leadership the modern way

Feb 23, 20224 min read

Back in the day when I began my sales and marketing career, there used to be two or 3 individuals at best on the buyer's side that we had...

Feb 14, 20223 min read

Ideal customer profile vs. buyer persona - are they the same? Which is more important? Do you need both in developing your sales and...

Jan 23, 20224 min read

Is Metaverse real? Since Facebook changed it's name to Meta last year, there has been so much conversation around the topic lately....

Sep 5, 20215 min read

B2B marketing and selling in 2021 is more about helping customers make purchase decisions, faster and easily rather than selling products...

Aug 28, 20213 min read

B2B buying process has evolved, especially since 2020. There have been radical changes in what modern buyer’s want and expect from their...

Aug 27, 20214 min read

Understanding your b2b buyers better includes learning about various buying challenges they encounter during their purchase...

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Apr 8, 20224 min read

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 7, 20223 min read

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...