Why You Need A Brand Story Not Just Data To Market Well
We all have a story to tell. It ties where we’ve been, where we are and where we envision ourselves to be in the future. If you are an...
top of page
Blog
Your guide to B2B sales, marketing and leadership the modern way
Search
Ruchira Agrawal
Feb 24, 20225 min read
B2B Buyer Persona: Cut The Fluff And Build One That Is Actionable
If you build a product they will come, says no one. In today's hyper-competitive scenario, if your plan is to succeed, your selling and...
100
Ruchira Agrawal
Feb 23, 20224 min read
What Sales Needs To Know About Buying Committee And Roles
Back in the day when I began my sales and marketing career, there used to be two or 3 individuals at best on the buyer's side that we had...
1340
Ruchira Agrawal
Feb 21, 20224 min read
4 Elements Of A Compelling SaaS Value Proposition Statement {Examples}
So you built an amazing product but your sales is struggling. Your customer base isn’t growing and you aren’t meeting your MRR goals....
150
Ruchira Agrawal
Feb 14, 20223 min read
Ideal Customer Profile & Buyer Persona - How To Use Them In B2B Marketing?
Ideal customer profile vs. buyer persona - are they the same? Which is more important? Do you need both in developing your sales and...
40
Ruchira Agrawal
Feb 8, 20224 min read
What is an account-based marketing platform? {List}
An account based marketing or ABM platform is technology that b2b brands can use to create, run and manage account-based marketing...
100
![What content b2b buyers really care about on your website [ecomm tech vendors]](https://static.wixstatic.com/media/11062b_6c65abe3f7874b7480ff561450284bfe~mv2.jpg/v1/fill/w_1896,h_1424,fp_0.50_0.50,q_90,enc_auto/11062b_6c65abe3f7874b7480ff561450284bfe~mv2.jpg)
Ruchira Agrawal
Sep 17, 20214 min read
What content b2b buyers really care about on your website [ecomm tech vendors]
Your website is your online location, a place for you to share about your brand, products and services. In today’s digital first world,...
100
![7 effective sales enablement content ideas for ecommerce tech suppliers [examples]](https://static.wixstatic.com/media/3c6ada28ceb647b9942b2a23290d3184.jpg/v1/fill/w_1704,h_1280,fp_0.50_0.50,q_90,enc_auto/3c6ada28ceb647b9942b2a23290d3184.jpg)
Ruchira Agrawal
Sep 14, 20215 min read
7 effective sales enablement content ideas for ecommerce tech suppliers [examples]
Every sales person wants to close more deals and meet or exceed their revenue targets. How effective they are in their selling is of...
180
Ruchira Agrawal
Sep 2, 20213 min read
15 B2B buyer journey statistics to help you plan your sales + marketing strategy
B2B buyer journey is evolving fast and so are modern B2B buyer’s preferences and behavior. And in order to be effective in your sales and...
110
Ruchira Agrawal
Aug 28, 20213 min read
What do modern B2B buyers want from tech vendors?
B2B buying process has evolved, especially since 2020. There have been radical changes in what modern buyer’s want and expect from their...
160
Ruchira Agrawal
Aug 27, 20214 min read
What are 5 critical modern b2b buyer challenges in 2021?
Understanding your b2b buyers better includes learning about various buying challenges they encounter during their purchase...
360
Ruchira Agrawal
Aug 19, 20214 min read
15 best current and upcoming digital commerce trends you can’t afford to miss
Will ecommerce continue to grow? The short answer is Yes. Consumers are relying on digital commerce to shop for everything they need...
130
Ruchira Agrawal
Jun 14, 20213 min read
3 reasons why a blog is important for your B2B e-commerce tech startup
I recently consulted with an ecommerce platform provider who had a very limited online presence. Their website wasn’t updated and their...
180
Ruchira Agrawal
Jun 11, 20213 min read
8 steps to making an effective website for your e-commerce tech business
More and more B2B buyers are online and relying on digital channels to make their purchase decisions. In fact according to Gartner - When...
140
Ruchira Agrawal
Jun 10, 20212 min read
5 reasons your eCommerce tech startup needs a website
Does your company sell products or services to other organizations? Do you rely solely on your sales team to reach out and build...
120
Popular stories
Ruchira Agrawal
Aug 19, 20222 min read
5 tips to effectively lead your sales and marketing team during a recession
I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...
240
Ruchira Agrawal
Apr 8, 20224 min read
5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}
So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...
280
Ruchira Agrawal
Apr 7, 20223 min read
5 Compelling Ways How A B2B Online Community Helps Your Business Grow
It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...
280
bottom of page