5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}
So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...
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Your guide to B2B sales, marketing and leadership the modern way
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Ruchira Agrawal
Mar 28, 20223 min read
13 Top B2B Email Marketing KPIs And Metrics You Should Be Tracking
The center of all B2B sales and marketing is the target customer. In order to secure their attention and business, we rely on data, kpis...
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Ruchira Agrawal
Mar 25, 20224 min read
Channel Partners: 8 Types That Accelerate Your Sales {With Examples}
If you are reading this blog post, you are obviously interested in learning about channel partners - who they are and why you should...
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Ruchira Agrawal
Feb 28, 20224 min read
Why You Need A Brand Story Not Just Data To Market Well
We all have a story to tell. It ties where we’ve been, where we are and where we envision ourselves to be in the future. If you are an...
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Ruchira Agrawal
Feb 11, 20224 min read
11 top saas marketing metrics that every CMO should track
Saas market is growing at a staggering rate. In 2022 it is expected to reach 145 million US dollars. Which means in order to stay...
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Ruchira Agrawal
Feb 9, 20224 min read
What does go-to-market mean? {5 strategy components}
What does a go-to-market mean? Utilized to launch a product, service or a business and often referred to as a go-to-market strategy (GTM...
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Ruchira Agrawal
Feb 8, 20224 min read
What is an account-based marketing platform? {List}
An account based marketing or ABM platform is technology that b2b brands can use to create, run and manage account-based marketing...
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Ruchira Agrawal
Feb 1, 20224 min read
What is employee advocacy and how do marketers win with it?
What is employee advocacy and how do marketers win with it? When employees organically amplify their company’s brand, product and...
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Ruchira Agrawal
Jan 23, 20224 min read
Is Metaverse real ? Metaverse Commerce and Marketing
Is Metaverse real? Since Facebook changed it's name to Meta last year, there has been so much conversation around the topic lately....
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Ruchira Agrawal
Jan 19, 20224 min read
6 B2B marketing trends for digital commerce startups in 2022
Today’s B2B customers don’t just want to be delighted and satisfied, they also want to feel confident, valued, respected and understood....
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Ruchira Agrawal
Sep 14, 20214 min read
8 free b2b competitive intelligence sources for technology suppliers
If you’re in business, you’ve heard of B2B competitive intelligence or CI right? According to Crayon, a leading CI platform company - it...
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Ruchira Agrawal
Sep 14, 20215 min read
7 effective sales enablement content ideas for ecommerce tech suppliers [examples]
Every sales person wants to close more deals and meet or exceed their revenue targets. How effective they are in their selling is of...
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Ruchira Agrawal
Sep 5, 20215 min read
B2B buyer enablement: How can ecommerce tech vendors leverage it effectively
B2B marketing and selling in 2021 is more about helping customers make purchase decisions, faster and easily rather than selling products...
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Ruchira Agrawal
Aug 28, 20213 min read
What do modern B2B buyers want from tech vendors?
B2B buying process has evolved, especially since 2020. There have been radical changes in what modern buyer’s want and expect from their...
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Ruchira Agrawal
Aug 27, 20214 min read
What are 5 critical modern b2b buyer challenges in 2021?
Understanding your b2b buyers better includes learning about various buying challenges they encounter during their purchase...
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Ruchira Agrawal
Aug 19, 20214 min read
15 best current and upcoming digital commerce trends you can’t afford to miss
Will ecommerce continue to grow? The short answer is Yes. Consumers are relying on digital commerce to shop for everything they need...
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Ruchira Agrawal
Aug 16, 20213 min read
What does a B2B sales and marketing consultant do?
A sales and marketing consultant is a trained, qualified and a skilled professional that helps businesses grow locally, nationally and...
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Ruchira Agrawal
Aug 13, 20212 min read
6 best Ecommerce related publications and podcasts in 2022 {links included}
Keeping abreast of the latest ecommerce, technology and marketing trends is critical to your ecommerce tech business success. Whether you...
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Ruchira Agrawal
Jun 16, 20214 min read
5 digital commerce shifts that are here to stay post COVID
We’re in the middle of 2021 and slowly but surely the world economies are opening back up again. Restrictions are getting lifted and most...
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Ruchira Agrawal
Jun 14, 20213 min read
3 reasons why a blog is important for your B2B e-commerce tech startup
I recently consulted with an ecommerce platform provider who had a very limited online presence. Their website wasn’t updated and their...
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Ruchira Agrawal
Aug 19, 20222 min read
5 tips to effectively lead your sales and marketing team during a recession
I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...
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Ruchira Agrawal
Apr 8, 20224 min read
5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}
So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...
280
Ruchira Agrawal
Apr 7, 20223 min read
5 Compelling Ways How A B2B Online Community Helps Your Business Grow
It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...
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