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Your guide to B2B sales, marketing and leadership the modern way

Jun 14, 20213 min read

I recently consulted with an ecommerce platform provider who had a very limited online presence. Their website wasn’t updated and their...

Jun 12, 20215 min read

Sales and Marketing departments largely have the same goals - to get new clients, retain existing ones, increase revenue and grow...

Jun 11, 20213 min read

More and more B2B buyers are online and relying on digital channels to make their purchase decisions. In fact according to Gartner - When...

Jun 10, 20212 min read

Does your company sell products or services to other organizations? Do you rely solely on your sales team to reach out and build...

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Apr 8, 20224 min read

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 7, 20223 min read

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...