Blog

Your guide to B2B sales, marketing and leadership the modern way

Sep 5, 20215 min read

B2B marketing and selling in 2021 is more about helping customers make purchase decisions, faster and easily rather than selling products...

Sep 2, 20213 min read

B2B buyer journey is evolving fast and so are modern B2B buyer’s preferences and behavior. And in order to be effective in your sales and...

Sep 1, 20214 min read

Trust is an integral part of any meaningful human relationship. At work, trust must exist between leaders, teams and co-workers. In...

Aug 31, 20213 min read

Companies hire external talent on contractual basis all the time to meet their various organizational needs - Brand developers, CPA,...

Aug 29, 20213 min read

Through my professional roles, I have been fortunate enough to gain valuable insight into business, sales and marketing. Prior to my...

Aug 28, 20213 min read

B2B buying process has evolved, especially since 2020. There have been radical changes in what modern buyer’s want and expect from their...

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Apr 8, 20224 min read

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 7, 20223 min read

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...