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Your guide to B2B sales, marketing and leadership the modern way

Feb 1, 20224 min read

What is employee advocacy and how do marketers win with it?

What is employee advocacy and how do marketers win with it? When employees organically amplify their company’s brand, product and...

Jan 23, 20224 min read

Is Metaverse real ? Metaverse Commerce and Marketing

Is Metaverse real? Since Facebook changed it's name to Meta last year, there has been so much conversation around the topic lately....

Jan 19, 20224 min read

6 B2B marketing trends for digital commerce startups in 2022

Today’s B2B customers don’t just want to be delighted and satisfied, they also want to feel confident, valued, respected and understood....

Sep 17, 20214 min read

What content b2b buyers really care about on your website [ecomm tech vendors]

Your website is your online location, a place for you to share about your brand, products and services. In today’s digital first world,...

Sep 14, 20214 min read

8 free b2b competitive intelligence sources for technology suppliers

If you’re in business, you’ve heard of B2B competitive intelligence or CI right? According to Crayon, a leading CI platform company - it...

Sep 14, 20215 min read

7 effective sales enablement content ideas for ecommerce tech suppliers [examples]

Every sales person wants to close more deals and meet or exceed their revenue targets. How effective they are in their selling is of...

Aug 19, 20222 min read

5 tips to effectively lead your sales and marketing team during a recession

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Apr 8, 20224 min read

5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 7, 20223 min read

5 Compelling Ways How A B2B Online Community Helps Your Business Grow

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...