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Your guide to B2B sales, marketing and leadership the modern way
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Ruchira Agrawal
Feb 14, 20223 min read
Ideal Customer Profile & Buyer Persona - How To Use Them In B2B Marketing?
Ideal customer profile vs. buyer persona - are they the same? Which is more important? Do you need both in developing your sales and...
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Ruchira Agrawal
Feb 12, 20224 min read
12 Questions To Help You Determine Product/Market Fit
If you’re ready to launch your product and working on developing a go-to-market, make sure your foundation is built strong by assessing...
90
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Ruchira Agrawal
Feb 11, 20224 min read
11 top saas marketing metrics that every CMO should track
Saas market is growing at a staggering rate. In 2022 it is expected to reach 145 million US dollars. Which means in order to stay...
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Ruchira Agrawal
Feb 10, 20224 min read
What is intent data? 6 best ways to leverage it for B2B sales and marketing growth
If you are a b2b sales, marketing or revenue professional, you know buyer behavior has changed. Modern buyers stay anonymous, work from...
160
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Ruchira Agrawal
Feb 9, 20224 min read
What does go-to-market mean? {5 strategy components}
What does a go-to-market mean? Utilized to launch a product, service or a business and often referred to as a go-to-market strategy (GTM...
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Ruchira Agrawal
Feb 8, 20224 min read
What is an account-based marketing platform? {List}
An account based marketing or ABM platform is technology that b2b brands can use to create, run and manage account-based marketing...
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Ruchira Agrawal
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5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}
So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...
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Ruchira Agrawal
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5 Compelling Ways How A B2B Online Community Helps Your Business Grow
It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...
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