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Your guide to B2B sales, marketing and leadership the modern way

Feb 14, 20223 min read

Ideal Customer Profile & Buyer Persona - How To Use Them In B2B Marketing?

Ideal customer profile vs. buyer persona - are they the same? Which is more important? Do you need both in developing your sales and...

Feb 12, 20224 min read

12 Questions To Help You Determine Product/Market Fit

If you’re ready to launch your product and working on developing a go-to-market, make sure your foundation is built strong by assessing...

Feb 11, 20224 min read

11 top saas marketing metrics that every CMO should track

Saas market is growing at a staggering rate. In 2022 it is expected to reach 145 million US dollars. Which means in order to stay...

Feb 10, 20224 min read

What is intent data? 6 best ways to leverage it for B2B sales and marketing growth

If you are a b2b sales, marketing or revenue professional, you know buyer behavior has changed. Modern buyers stay anonymous, work from...

Feb 9, 20224 min read

What does go-to-market mean? {5 strategy components}

What does a go-to-market mean? Utilized to launch a product, service or a business and often referred to as a go-to-market strategy (GTM...

Feb 8, 20224 min read

What is an account-based marketing platform? {List}

An account based marketing or ABM platform is technology that b2b brands can use to create, run and manage account-based marketing...

Aug 19, 20222 min read

5 tips to effectively lead your sales and marketing team during a recession

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Apr 8, 20224 min read

5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 7, 20223 min read

5 Compelling Ways How A B2B Online Community Helps Your Business Grow

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...