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Your guide to B2B sales, marketing and leadership the modern way

Feb 14, 20223 min read

Ideal customer profile vs. buyer persona - are they the same? Which is more important? Do you need both in developing your sales and...

Feb 12, 20224 min read

If you’re ready to launch your product and working on developing a go-to-market, make sure your foundation is built strong by assessing...

Feb 11, 20224 min read

Saas market is growing at a staggering rate. In 2022 it is expected to reach 145 million US dollars. Which means in order to stay...

Feb 10, 20224 min read

If you are a b2b sales, marketing or revenue professional, you know buyer behavior has changed. Modern buyers stay anonymous, work from...

Feb 9, 20224 min read

What does a go-to-market mean? Utilized to launch a product, service or a business and often referred to as a go-to-market strategy (GTM...

Feb 8, 20224 min read

An account based marketing or ABM platform is technology that b2b brands can use to create, run and manage account-based marketing...

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Apr 8, 20224 min read

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 7, 20223 min read

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...