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Your guide to B2B sales, marketing and leadership the modern way

Feb 28, 20224 min read

Why You Need A Brand Story Not Just Data To Market Well

We all have a story to tell. It ties where we’ve been, where we are and where we envision ourselves to be in the future. If you are an...

Feb 27, 20224 min read

Marketing Message: 6 Elements To Help You Create Effective Messaging {Examples}

Whether you are working on your marketing strategy or developing a go-to-market plan to launch a new product, service or a business,...

Feb 24, 20225 min read

B2B Buyer Persona: Cut The Fluff And Build One That Is Actionable

If you build a product they will come, says no one. In today's hyper-competitive scenario, if your plan is to succeed, your selling and...

Feb 23, 20224 min read

What Sales Needs To Know About Buying Committee And Roles

Back in the day when I began my sales and marketing career, there used to be two or 3 individuals at best on the buyer's side that we had...

Feb 22, 20223 min read

Stay Ahead: How To Use Competitive Analysis In Marketing

So in your sales conversations with your prospects lately, there is a business that has started to pop up every now and then, let’s call...

Feb 21, 20224 min read

4 Elements Of A Compelling SaaS Value Proposition Statement {Examples}

So you built an amazing product but your sales is struggling. Your customer base isn’t growing and you aren’t meeting your MRR goals....

Aug 19, 20222 min read

5 tips to effectively lead your sales and marketing team during a recession

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Apr 8, 20224 min read

5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 7, 20223 min read

5 Compelling Ways How A B2B Online Community Helps Your Business Grow

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...