Blog

Your guide to B2B sales, marketing and leadership the modern way

Feb 28, 20224 min read

We all have a story to tell. It ties where we’ve been, where we are and where we envision ourselves to be in the future. If you are an...

Feb 27, 20224 min read

Whether you are working on your marketing strategy or developing a go-to-market plan to launch a new product, service or a business,...

Feb 24, 20225 min read

If you build a product they will come, says no one. In today's hyper-competitive scenario, if your plan is to succeed, your selling and...

Feb 23, 20224 min read

Back in the day when I began my sales and marketing career, there used to be two or 3 individuals at best on the buyer's side that we had...

Feb 22, 20223 min read

So in your sales conversations with your prospects lately, there is a business that has started to pop up every now and then, let’s call...

Feb 21, 20224 min read

So you built an amazing product but your sales is struggling. Your customer base isn’t growing and you aren’t meeting your MRR goals....

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Apr 8, 20224 min read

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 7, 20223 min read

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...