Blog

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...

Developing thriving channel partner relationships takes time, energy, money and careful consideration. It entails clarity, taking a long...

If you are reading this blog post, you are obviously interested in learning about channel partners - who they are and why you should...

We all have a story to tell. It ties where we’ve been, where we are and where we envision ourselves to be in the future. If you are an...

Back in the day when I began my sales and marketing career, there used to be two or 3 individuals at best on the buyer's side that we had...

So in your sales conversations with your prospects lately, there is a business that has started to pop up every now and then, let’s call...

So you built an amazing product but your sales is struggling. Your customer base isn’t growing and you aren’t meeting your MRR goals....

Ideal customer profile vs. buyer persona - are they the same? Which is more important? Do you need both in developing your sales and...

If you are a b2b sales, marketing or revenue professional, you know buyer behavior has changed. Modern buyers stay anonymous, work from...

What does a go-to-market mean? Utilized to launch a product, service or a business and often referred to as a go-to-market strategy (GTM...

An account based marketing or ABM platform is technology that b2b brands can use to create, run and manage account-based marketing...

Is Metaverse real? Since Facebook changed it's name to Meta last year, there has been so much conversation around the topic lately....

Your website is your online location, a place for you to share about your brand, products and services. In today’s digital first world,...

If you’re in business, you’ve heard of B2B competitive intelligence or CI right? According to Crayon, a leading CI platform company - it...

Every sales person wants to close more deals and meet or exceed their revenue targets. How effective they are in their selling is of...

B2B marketing and selling in 2021 is more about helping customers make purchase decisions, faster and easily rather than selling products...

B2B buyer journey is evolving fast and so are modern B2B buyer’s preferences and behavior. And in order to be effective in your sales and...

Trust is an integral part of any meaningful human relationship. At work, trust must exist between leaders, teams and co-workers. In...