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If you’re in business, you’ve heard of B2B competitive intelligence or CI right? According to Crayon, a leading CI platform company - it...

Every sales person wants to close more deals and meet or exceed their revenue targets. How effective they are in their selling is of...

B2B marketing and selling in 2021 is more about helping customers make purchase decisions, faster and easily rather than selling products...

B2B buyer journey is evolving fast and so are modern B2B buyer’s preferences and behavior. And in order to be effective in your sales and...

Trust is an integral part of any meaningful human relationship. At work, trust must exist between leaders, teams and co-workers. In...

Companies hire external talent on contractual basis all the time to meet their various organizational needs - Brand developers, CPA,...

Through my professional roles, I have been fortunate enough to gain valuable insight into business, sales and marketing. Prior to my...

B2B buying process has evolved, especially since 2020. There have been radical changes in what modern buyer’s want and expect from their...

Understanding your b2b buyers better includes learning about various buying challenges they encounter during their purchase...

Marketing is ever evolving and so are marketing tactics. What is innovative and on trend today might feel so 2020 very quickly. But what...

Will ecommerce continue to grow? The short answer is Yes. Consumers are relying on digital commerce to shop for everything they need...

A sales and marketing consultant is a trained, qualified and a skilled professional that helps businesses grow locally, nationally and...

Keeping abreast of the latest ecommerce, technology and marketing trends is critical to your ecommerce tech business success. Whether you...

We’re in the middle of 2021 and slowly but surely the world economies are opening back up again. Restrictions are getting lifted and most...

I recently consulted with an ecommerce platform provider who had a very limited online presence. Their website wasn’t updated and their...

Sales and Marketing departments largely have the same goals - to get new clients, retain existing ones, increase revenue and grow...

More and more B2B buyers are online and relying on digital channels to make their purchase decisions. In fact according to Gartner - When...

Does your company sell products or services to other organizations? Do you rely solely on your sales team to reach out and build...