top of page
![Coffee while reading marketing blog on laptop](https://static.wixstatic.com/media/441c3d_e03a33efab524a4abf83f9170d3c5498~mv2.jpg/v1/fill/w_837,h_436,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/441c3d_e03a33efab524a4abf83f9170d3c5498~mv2.jpg)
Blog
Your guide to B2B sales, marketing and leadership the modern way
Search
![](https://static.wixstatic.com/media/11062b_d030b321d906443083f03553d968095b~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_d030b321d906443083f03553d968095b~mv2.webp)
![5 tips to effectively lead your sales and marketing team during a recession](https://static.wixstatic.com/media/11062b_d030b321d906443083f03553d968095b~mv2.jpg/v1/fill/w_474,h_356,fp_0.50_0.50,q_90,enc_auto/11062b_d030b321d906443083f03553d968095b~mv2.webp)
Ruchira Agrawal
Aug 19, 20222 min read
5 tips to effectively lead your sales and marketing team during a recession
I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...
260
![](https://static.wixstatic.com/media/11062b_db5523cd41264ead94b96adfcecf65d1~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_db5523cd41264ead94b96adfcecf65d1~mv2.webp)
![5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}](https://static.wixstatic.com/media/11062b_db5523cd41264ead94b96adfcecf65d1~mv2.jpg/v1/fill/w_474,h_356,fp_0.50_0.50,q_90,enc_auto/11062b_db5523cd41264ead94b96adfcecf65d1~mv2.webp)
Ruchira Agrawal
Apr 8, 20224 min read
5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}
So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...
300
![](https://static.wixstatic.com/media/11062b_3a072f2112504311bf13102232fa7fe5~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_3a072f2112504311bf13102232fa7fe5~mv2.webp)
![5 Compelling Ways How A B2B Online Community Helps Your Business Grow](https://static.wixstatic.com/media/11062b_3a072f2112504311bf13102232fa7fe5~mv2.jpg/v1/fill/w_474,h_356,fp_0.50_0.50,q_90,enc_auto/11062b_3a072f2112504311bf13102232fa7fe5~mv2.webp)
Ruchira Agrawal
Apr 7, 20223 min read
5 Compelling Ways How A B2B Online Community Helps Your Business Grow
It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...
300
![](https://static.wixstatic.com/media/11062b_b3d33c6e5ad2496c91bdd03183185c85~mv2_d_2000_1333_s_2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_b3d33c6e5ad2496c91bdd03183185c85~mv2_d_2000_1333_s_2.webp)
![13 Top B2B Email Marketing KPIs And Metrics You Should Be Tracking](https://static.wixstatic.com/media/11062b_b3d33c6e5ad2496c91bdd03183185c85~mv2_d_2000_1333_s_2.jpg/v1/fill/w_474,h_356,fp_0.50_0.50,q_90,enc_auto/11062b_b3d33c6e5ad2496c91bdd03183185c85~mv2_d_2000_1333_s_2.webp)
Ruchira Agrawal
Mar 28, 20223 min read
13 Top B2B Email Marketing KPIs And Metrics You Should Be Tracking
The center of all B2B sales and marketing is the target customer. In order to secure their attention and business, we rely on data, kpis...
2610
![](https://static.wixstatic.com/media/11062b_91f2b978655241808bac54f081844ef1~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_91f2b978655241808bac54f081844ef1~mv2.webp)
![What A Winning Channel Sales Strategy Must Contain And Shouldn't be Missed](https://static.wixstatic.com/media/11062b_91f2b978655241808bac54f081844ef1~mv2.jpg/v1/fill/w_474,h_356,fp_0.50_0.50,q_90,enc_auto/11062b_91f2b978655241808bac54f081844ef1~mv2.webp)
Ruchira Agrawal
Mar 27, 20224 min read
What A Winning Channel Sales Strategy Must Contain And Shouldn't be Missed
Developing thriving channel partner relationships takes time, energy, money and careful consideration. It entails clarity, taking a long...
120
![](https://static.wixstatic.com/media/f69f0ddab5a5bff3e4d39520e1632772.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/f69f0ddab5a5bff3e4d39520e1632772.webp)
![Channel Partners: 8 Types That Accelerate Your Sales {With Examples}](https://static.wixstatic.com/media/f69f0ddab5a5bff3e4d39520e1632772.jpg/v1/fill/w_474,h_356,fp_0.50_0.50,q_90,enc_auto/f69f0ddab5a5bff3e4d39520e1632772.webp)
Ruchira Agrawal
Mar 25, 20224 min read
Channel Partners: 8 Types That Accelerate Your Sales {With Examples}
If you are reading this blog post, you are obviously interested in learning about channel partners - who they are and why you should...
450
Popular stories
![](https://static.wixstatic.com/media/11062b_d030b321d906443083f03553d968095b~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_d030b321d906443083f03553d968095b~mv2.webp)
![5 tips to effectively lead your sales and marketing team during a recession](https://static.wixstatic.com/media/11062b_d030b321d906443083f03553d968095b~mv2.jpg/v1/fill/w_292,h_219,fp_0.50_0.50,q_90,enc_auto/11062b_d030b321d906443083f03553d968095b~mv2.webp)
Ruchira Agrawal
Aug 19, 20222 min read
5 tips to effectively lead your sales and marketing team during a recession
I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...
260
![](https://static.wixstatic.com/media/11062b_db5523cd41264ead94b96adfcecf65d1~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_db5523cd41264ead94b96adfcecf65d1~mv2.webp)
![5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}](https://static.wixstatic.com/media/11062b_db5523cd41264ead94b96adfcecf65d1~mv2.jpg/v1/fill/w_292,h_219,fp_0.50_0.50,q_90,enc_auto/11062b_db5523cd41264ead94b96adfcecf65d1~mv2.webp)
Ruchira Agrawal
Apr 8, 20224 min read
5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}
So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...
300
![](https://static.wixstatic.com/media/11062b_3a072f2112504311bf13102232fa7fe5~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/11062b_3a072f2112504311bf13102232fa7fe5~mv2.webp)
![5 Compelling Ways How A B2B Online Community Helps Your Business Grow](https://static.wixstatic.com/media/11062b_3a072f2112504311bf13102232fa7fe5~mv2.jpg/v1/fill/w_292,h_219,fp_0.50_0.50,q_90,enc_auto/11062b_3a072f2112504311bf13102232fa7fe5~mv2.webp)
Ruchira Agrawal
Apr 7, 20223 min read
5 Compelling Ways How A B2B Online Community Helps Your Business Grow
It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...
300
bottom of page