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Your guide to B2B sales, marketing and leadership the modern way

Aug 19, 20222 min read

5 tips to effectively lead your sales and marketing team during a recession

I haven't written anything related to recession yet but today as I was going through more news of layoffs in the tech world, I thought...

Apr 8, 20224 min read

5 Mistakes That Keep You From Building Best Sales Deck Ever {What To Include}

So you’re getting ready for your customer sales meeting but unsure what to include in your sales pitch deck. You're worried about making...

Apr 7, 20223 min read

5 Compelling Ways How A B2B Online Community Helps Your Business Grow

It's human nature to want to belong, and unlike loyalty that doesn’t always stick long term, a sense of community is something that comes...

Mar 28, 20223 min read

13 Top B2B Email Marketing KPIs And Metrics You Should Be Tracking

The center of all B2B sales and marketing is the target customer. In order to secure their attention and business, we rely on data, kpis...

Mar 27, 20224 min read

What A Winning Channel Sales Strategy Must Contain And Shouldn't be Missed

Developing thriving channel partner relationships takes time, energy, money and careful consideration. It entails clarity, taking a long...

Mar 25, 20224 min read

Channel Partners: 8 Types That Accelerate Your Sales {With Examples}

If you are reading this blog post, you are obviously interested in learning about channel partners - who they are and why you should...